For some of us, LinkedIn is just a place to plop our résumés to confirm we have an online presence. But to reap the benefits of the largest professional social network — whether you're job hunting or not — you need to know how to make your profile shine.
"LinkedIn isn't just for job seekers, and people use it more frequently than you'd think. It's the starting point for many business relationships," says Refawne Acarregui, manager of the Seattle branch office of IT recruiting firm Robert Half Technology.
Potential clients might look you up on LinkedIn and make judgments about your capabilities before picking up the phone to call. Or if you're recruiting new team members, promising candidates might check out your profile, so you want to be sure to impress them, says Crystal Braswell, manager of corporate communications at LinkedIn.
Rohit Thukral, an independent IT consultant from Portland, Ore., uses LinkedIn to attract new business. His LinkedIn profile, like those of many other people, used to be minimalist and largely a carbon copy of his résumé — but he knew that had to change.
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