WebRTC market analysis shows users' activity and plans

The 2015 Webtorials State-of-the-Market Report covering WebRTC was released today, providing insights and qualitative analysis on how IT professionals are using WebRTC today and how they plan to use it in the coming year. The survey, fielded in March 2015, asked 191 IT professionals about WebRTC plans and perceived trends. Data was collected to highlight the perceived benefits and barriers to introducing WebRTC, as well as to show who IT managers will seek out for WebRTC support and services.

One significant difference compared to 2014 results for a similar survey was a decrease in the number of respondents who had heard of WebRTC but still had no plans to use it. Unlike 2014 when near-term support for WebRTC remained the greatest among small businesses and larger enterprise, support for WebRTC in 2015 is more evenly spread based on business size, with an uptick in support among mid-sized organizations.

Among the key findings for the 2015 report:

  • 47% had used WebRTC or planned to use it within the 12 months
  • 31% had heard of WebRTC, with no plans to use it
  • 90% believed WebRTC has the potential to improve contact center services
  • 67% viewed WebRTC as a potential solution for external video communications
  • 85% considered WebRTC and SIP solutions as complementary

The 2015 survey asked some additional questions beyond the 2014 sample, with a focus on collaboration and organizational requirements for contact centers and educational support. Fifty-five percent of organizations responding find it critical or important to collaborate with external partners.   Nearly half of respondents also identified support for contact centers and internal education as either critical or important. WebRTC support was nearly as important for education and training environments as it was for the contact center according to 48% of respondents.

This year’s State-of-the-Market report took a deeper dive into the relative importance of browser support and the need for WebRTC on mobile devices. When counting the need for browsers support to offer native support for WebRTC, 65% of respondents considered it critical to collaborate with customers, 60% considered browser support critical for fixed location employees, and 59% expected WebRTC to work with mobile browsers.

To view the full report, please click here. Our thanks to Sonus for sponsoring this year's report and for sharing the results at Webtorials.

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