Apple to introduce new Apple TV with App Store support this fall

Tim Cook

When Apple introduces its new iPhone lineup later this fall, Tim Cook and co. will also unveil a completely refreshed Apple TV. According to a report from John Paczkowski of Buzzfeed, Apple's initial plans was showcase a revamped Apple TV this past June at WWDC. Those plans, however, were reportedly scrapped amidst thorny contract negotiations with content providers. Though these issues have still not been fully sorted out, it's reportedly full steam ahead for Apple's beloved little hobby.

Looking ahead to the next-gen Apple TV, it appears that Apple has lots of interesting features waiting in the sings. Some of the rumored Apple TV features include a new touchpad remote control and more on-board storage.

Why more storage, you may be wondering? Well, the next iteration of the Apple TV will support its own dedicated App Store. This is potentially a game changer as it could very well transform the Apple TV into a legit gaming console. While rumors of an App Store enabled Apple TV have persisted for some time, rumblings from the rumor mill suggest than an SDK is up and ready to go, just waiting for developers to work their magic.

Other features include a somewhat thinner design, a speedy A8 processor, and support for Siri.

Buzzfeed adds that the launch of Apple TV may serve as a precursor to Apple's subscription TV plans. Which is to say that the highly anticipated Apple TV service may still be a few months away. If you recall, previous reports have pointed to Apple launching its own TV service with a slim selection of 30 or so stations at a monthly rate far below traditional cable.

While that service is most certainly in the offing, sources tell BuzzFeed News that Apple does not currently plan to announce it alongside the new Apple TV. “Late this year — maybe, but more likely next year,” said one, seconding a June report byRe/code.

With cord cutting on the rise, thanks in no small part to services like Netflix and HBO Go, the Apple TV is better positioned than ever to become much more than a small-time hobby for Apple.

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