Managing corporate Web content where the organization has not one Web site but a portfolio of sites is quite common. With that comes the problems of the scale of content, controlling assets, maintaining a consistent look and feel, getting buy-ins, and all of the other messy stuff that comes with “going big.”
Brandcast is a cloud-based content management system designed to handle these large scale challenges by providing support for hierarchical management of corporate resources (the system allows for unlimited content storage) with secure user roles and permissions.
Brandcast also supports integration with third party services including Salesforce, Optimizely, Hubspot, Google Fonts, Typekit , Hoeffler, Google Analytics, Vimeo, YouTube, and Twitter, and the service’s API allows for integration with any other Web-based service you need. The company plans to introduce electronic commerce support in the near future.
Typical pricing for Brandcast starts in the $1,000s for smaller projects and there’s no limit to the project scale that can be supported.
I'm very impressed with the service's functionality and usability. Rather than having to keep traditional Web developers in the loop (with all of the time overhead that usually entails), a marketing group can take charge of an organization’s Web presence and evolve it much faster than is usually possible. If you’re tired of your current Web development process and looking for a better solution, Brandcast has to be on your short list.
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