Revenues for connected car services (for driver assistance and autonomous driving applications) will likely jump from 5 percent in 2014 to 11 percent by 2020, says SNS Research.
There are roadblocks ahead, of course. Remember carjacking? Today, the fear is more about car hacking. A July Kelley Blue Book survey found that nearly 80 percent of respondents believe vehicle hacking will become a frequent problem within three years.
Because many aren’t likely to buy a new car because it's "connected," the following startups are showing traction by transforming standard vehicles into connected cars.
Editor’s note: Traction Watch is a new column focused obsessively on growth, and is a companion to the DEMO Traction conference series, which brings together high-growth startups with high-potential customers. The next DEMO Traction will take place in Boston on September 16, 2015. Growth companies can apply to present, or those similarly obsessed can register here to attend.