Some are worried about embattled New England Patriots quarterback Tom Brady taking a marketability and endorsements hit as a result of the NFL's ill-conceived Deflategate investigation into whether the player encouraged team personnel to mess around with footballs before a game. But let's focus on the positive NFL marketing story: Wireless carrier T-Mobile suddenly has a huge marketing opportunity to sync up with another Tyrod Taylor, newly named starting quarterback for the Buffalo Bills.
After all, Taylor's nickname is in fact T-Mobile, a reference to his impressive running ability -- an ability shown more in college at Virginia Tech than in the NFL, where he's mainly been a backup player.
T-Mobile T-shirts are already popping up online.
I'm sure T-Mobile's marketing geniuses can turn Taylor's ability to scramble and "outrun the competition" into a nice match for its offerings that have caused AT&T, Sprint and Verizon to change up their wireless games in areas such as service contracts and overage charges.
What's more, T-Mobile recently climbed over one-time would-be merger partner Sprint to take the #3 spot among wireless carriers based on number of customers and connections. Given that the Bills will probably finish around 3rd in the NFL's AFC East Division behind the Patriots and either the Jets or Dolphins, we're talking marketing heaven. "We're Number 3!"
DISCLOSURE: Yes, I'm a Patriots fan...