In photos: A brief history of Apple event invitations

With Apple's September 9th iPhone 6s event just around the corner, here's a look at the invitations the company has sent out for its biggest events over the years.

apple event

Invites through the years

About twice a year, the Apple masses eagerly await invitations to special Apple events, where the company introduces new hardware and software.

In June, it’s all about WWDC. And come fall, it’s all about new hardware. Over the years, Apple has certainly changed the tone and feel of its event invitations, and with a huge Apple event set for net week, I thought it’d be a good time to run down some of Apple’s more memorable and notable event invitations over the last 15 years or so.

1. iphone

iPhone, 2007

Arguably Apple’s most iconic and important product introduction in company history, this is what the invitation to Apple’s January 2007 Macworld keynote looked like.

2. macbook air

MacBook Air, 2008

In creating the MacBook Air, Apple set out to create the thinnest laptop on the planet. In subsequent generations, the already svelte MacBook Air has gotten even thinner. Ahead of the 2008 Macworld keynote, Apple’s invitation here subtly alluded to what Apple had in store for the Apple faithful.

3. ipod video

iPod Video, 2006

Though Steve Jobs once said no one would want to watch video on a small screen, Apple unveiled an iPod Video at a special event in 2006. During the same event, Apple also introduced movies on the iTunes store, while also unveiling its first-gen Apple TV. Clearly, the reference to "showtime" was more than fitting.

4. iphone 3g app store

iPhone 3G and App Store, 2008

At WWDC 2008, Apple rolled out the iPhone 3G while also introducing an App Store SDK, an event that would go on to change the face of modern-day smartphones as we knew it. The App Store gold rush was about to get under way.

5. ipad

iPad, 2010

The invitation to Apple’s first iPad event raised more questions than it answered. In hindsight, perhaps the reference to “creation” was to indicate that the iPad was a capable content creation device.

6. ipad mini

iPad Mini, 2012

Though Steve Jobs once said that tablets with small screens would be dead on arrival, Apple pulled an about face in 2012 when it introduced the iPad Mini. The invitation to the corresponding special event coyly reads, “We’ve got a little more to show you.”

7. ipod nano

iPod Nano, 2005

Back in 2005, Apple unveiled the iPod Nano. The tagline here reads, “1000 songs in your pocket changed everything. Here we go again.” The reference here, of course, is to the original iPod tagline about being able to carry 1,000 songs in your pocket.

8. ios update

WWDC and iOS 7, 2013

In an invitation design that left a lot to the imagination, Apple’s WWDC event in 2013 would shock many as the company introduced a complete overhaul of its tried-and-true iOS design. While controversial at first, iOS users have since grown more than accustomed to iOS’ new look and feel.

9. apple watch

Apple Watch, 2014

While the invitation design itself didn’t provide any clues as to what Apple had in store, the Apple Watch launch event invitation did include the phrase “Spring forward,” a likely allusion to the change of the seasons and the corresponding changing of the time.