Ballmer uses Twitter to tout his investments, including a new 4% stake in Twitter

Steve Ballmer

Steve Ballmer, touting something

Credit: CIO

Twitter’s stock price spiked this morning on news that Steve Ballmer, former Microsoft CEO and current owner of the Los Angeles Clippers basketball team, has acknowledged having recently accumulated 4% of Twitter’s stock.

Ballmer made this pronouncement – where else? – on Twitter, though there was initial skepticism regarding the authenticity of the tweet because it originated on a relatively new Twitter account that lacked the requisite blue checkmark we’ve come to rely upon to separate the real from the bogus.

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Bloomberg managed to confirm that the tweet did indeed come from Ballmer.

So what else has Ballmer been doing with his new account?

Well, not much … except talking up Twitter on Oct. 5.

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Talking up Microsoft.

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And talking up the Los Angeles Clippers.

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The Clippers may be the easiest sell.

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