Apple appears to be sticking to its usual wait-til-the-last-minute Black Friday plan, but the company this weekend did reveal a splashy holiday gift guide filled with Apple TVs, Watches, iPads and third-party offerings from robotic toys to iPhone accessories.
This past week has been filled with leaks of big retailers' Black Friday sales plans, including big savings on Apple products such as MacBooks, iPhones and iPads, but Apple is trying to get in on the action now too.
The Apple gift guide is divvied into gaming, photography, music, fitness, learning and travel.
Apple touts the solid 12mp cameras and 4K video capabilities in its new iPhone 6S and 6S Plus devices in promoting accessories such as an olloclip Active Lens ($80) for ultrawide and telephoto pictures and JOBY GripTight with suction cup and GorillaPod arm ($50). Apple positions its newly released iPad Pro as a great tool for video creation.
Bose, Beats, Guitar Hero, Parrot (drones) and other brands also gain exposure through the new Apple holiday gift guide.
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