Microsoft preps for Windows 10 upgrade push

As uptake of its new operating system slows, the company appears to be laying the groundwork for an aggressive effort to convince consumers to move on from Windows 7 and 8.1.

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Windows 10 is now on more than 148 million PCs, according to data from analytics vendor Net Applications. But the rate at which users are moving to the new operating system seems to be slowing.

In fact, Windows 10, which was released July 29 and got its first update in November, no longer outpaces the cadence at which Windows 7 was adopted at the same point after its release in late 2009 and early 2010. And Microsoft officials have apparently taken note.

The clearest evidence for that comes from the increasingly aggressive ways the company is promoting the new operating system. In addition to offering free upgrades for Windows 7 and Windows 8.1 devices, Microsoft is touting Windows 10 as the brains inside its own new devices and those of its traditional hardware partners, like Lenovo, Dell and Hewlett-Packard.

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