Apparently there really was no need for Apple to go crazy with Black Friday or Cyber Monday deals: The company claims its App Store blew away records for customer spending during the weeks of Christmas and New Year's.
In the two weeks ending January 3, customers spent over $1.1 billion on apps and in-app purchases, setting back-to-back weekly records for traffic and purchases. January 1, 2016 marked the biggest day in App Store history with customers spending over $144 million. It broke the previous single-day record set just a week earlier on Christmas Day.
Phil Schiller, Apple's SVP of Worldwide Marketing, says customers spent over $20 billion on the App Store last year in total.
Apple went on to pat itself on the back for making life great for developers, who it says raked into more than $13 billion last year. Apple credits itself "with creating and supporting 1.9 million jobs in the U.S." largely via the App Store.
Apple credits its new Apple TV and Apple Watch products for helping to fuel app purchases.
Apple may have felt compelled to bang out some good news in light of reports this week that the company has cut production on the new iPhone 6S due to low demand. Fortune reports that Apple shares are down nearly 19% over the past 6 months over concerns of softening iPhone demand.
We'll all know more about the state of Apple on Jan. 26 when the company reports Q1 earnings.
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