In the best sense of the word, Apple CEO Tim Cook is outspoken. Whether its advocating for user privacy or speaking bluntly about Apple's tax situation, Cook isn't afraid to tell anyone what he thinks. In that vein, Cook over the years has made no secret that the two men he admires most are Robert Kennedy and Dr. Martin Luther King, Jr.
That being the case, with January 18 being MLK Day, Apple today updated its homepage with a tribute to King. Instead of the usual carousel of iPhones, Macs, and iPads, Apple's homepage today instead features a portrait of King accompanied by the following quote: "Life's most persistent and urgent question is, 'What are you doing for others?'"
Cook on Monday also took to Twitter where he published the same quote in honor Dr. King.
Remembering #MLK: Life's most persistent and urgent question is "What are you doing for others?"— Tim Cook (@tim_cook) January 18, 2016
Of course, Apple wasn't the only tech company to do something in honor of MLK Day. Google, as it's prone to do, updated its homepage with an illustration of King above its search bar.