Apple named world's most valuable brand

Forbes ranked Apple the world's most valuable brand, beating Google, Microsoft, Amazon and Facebook

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REUTERS/Mike Segar (Reuters)

Shares of Apple may be taking a beating right now, but don't let the negative sentiment surrounding Apple fool you: the company is still incredibly profitable having delivered $50 billion in revenue and $10.5 billion in profits last quarter.

Suffice it to say, the Apple brand is as strong as ever. Speaking to this fact, the latest Forbes rankings peg Apple as the most valuable brand on the planet, easily edging out Google, Amazon, Samsung and Facebook. According to Forbes' valuation, the Apple brand today is worth $154 billion, with Google and Microsoft worth $82.5 billion and $75.2 billion, respectively.

Forbes' top 10 list is as follows:

  1. Apple
  2. Google
  3. Microsoft
  4. Coca-Cola
  5. Facebook
  6. Toyota
  7. IBM
  8. Disney
  9. McDonald's
  10. GE

As a point of interest, 10 of the top 20 brands are all in the technology sphere. Meanwhile, four out of the top 25 brands come from the car industry, a notable point given all of the rumors swirling around Apple's alleged interest in developing an electric car.

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