In pictures: 5 reasons Microsoft is buying LinkedIn

Microsoft LinkedIn satya nadella jeff weiner
Credit: Microsoft
In pictures: 5 reasons Microsoft is buying LinkedIn

Microsoft is making its biggest tech acquisition ever, spending $26.2 billion for enterprise-focused social networking company LinkedIn. Why did it do it? On Monday, Satya Nadella and LinkedIn CEO Jeff Weiner discussed five compelling reasons. 

Microsoft LinkedIn acquisition
Credit: Microsoft
One social graph to rule them all

When the deal is complete, LinkedIn will become "the social fabric across all of Microsoft," CEO Satya Nadella said in a conference call Monday. The idea is for professional profiles to be enriched and unified, with the right data surfacing at the right time in apps like Outlook, Skype and Office. "Now you have the ability, whenever you're looking up a contact, not only to see their information in Active Directory but to get the full richness of their professional network," Nadella said. 

Microsoft LinkedIn acquisition
Credit: Microsoft
A smarter news feed

LinkedIn's news feed has been one of its fastest-growing components. With the integration of the two companies, users' news feeds will provide a richer view. "Just imagine that feed being informed by the projects you're currently working on and your calendar information, with Microsoft's machine learning and AI coming in to improve that and make it more relevant," Nadella said. 

Microsoft LinkedIn acquisition Cortana
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New insights for Cortana

With information from LinkedIn, Microsoft's Cortana digital assistant will gain a whole new world of data to work with. "Imagine you're walking into a meeting and Cortana can tell you all the things you want to know about the people you're meeting with because she has access to this professional network," Nadella said.

Microsoft LinkedIn acquisition sales navigator
Credit: Microsoft
Social selling for Dynamics CRM

LinkedIn's Sales Navigator helps businesses "turn cold calls into warm prospects" through a better understanding of prospects, LinkedIn CEO Jeff Weiner said. Now, those social selling capabilities can be deeply integrated into Microsoft's Dynamcs CRM.

Microsoft LinkedIn acquisition
Credit: Microsoft
Better employee training

Companies today have a limited view of their employees' skill sets, and connections with training opportunities aren't always smooth. LinkedIn's Lynda.com services will be integrated with Office. Excel, for instance, could include a "learning" tab that shows users which colleagues they can tap for help.