Facebook and Google have a deepening duopoly of apps adult U.S. smartphone owners use, according to the most recent monthly "Mobile Metrix" report from web metrics company comScore. The two giants own and operate every one of the eight most popular apps, based on the number of adults who used them in May 2016.
Google owns the majority of those apps (five of eight), but none come close to the popularity of Facebook's flagship app, which reached 78.8 percent of U.S. adults 18 years or older who own iOS and Android devices, according to the report. Facebook Messenger was the No. 2 app, with a reach of 65.5 percent of adult Americans. Facebook's Instagram app, which recently surpassed 500 million monthly active users and 300 million daily active users, took the eighth spot in comScore's rankings, with a reach of 41.8 percent.
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