How to drive business with digital transformation

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CIO Lidia Fonseca is helping lead Quest Diagnostics into lucrative new businesses, all while streamlining IT and improving the customer experience.

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Quest Diagnostics CIO Lidia Fonseca

Digital transformation is the buzz phrase du jour, but the reality is that many CIOs struggle to understand what it actually takes to drive new customer-facing opportunities. They’d do well to look to Lidia Fonseca, the CIO and executive sponsor of the business transformation efforts underway at Quest Diagnostics – the lab testing and (emerging) analytics powerhouse.

[ Related: How to succeed at digital transformation; Digital transformation will shape 2016 ]

In this installment of the IDG CIO Interview Series, Chief Content Officer John Gallant asked Fonseca to outline exactly how the transformation effort was conceived, structured, managed and tracked to ensure success. Fonseca talked about how IT is organized to streamline and standardize operations, all to help align resources with new efforts to offer new big-data-driven services to Quest’s customers. She explored the politics of digital transformation as well as the key focus areas for 21st century CIOs.

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