Since its release earlier this month, Pokémon Go has become a full-fledged cultural phenomenon.
Speaking to this point, the last few weeks have been chock-full of stories involving addicted Pokémon Go players getting themselves into all sorts of ridiculous situations. From a Pokémon Go player who accidentally drove his car into a parked police car to a reporter who was recently caught playing the game during a State Department meeting, it seems as if the entire world is obsessed with capturing virtual monsters on Nintendo's augmented reality-themed mobile app.
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Not too long after its release, it was clear that Pokémon Go was a special breed of app—the likes of which we had never previously seen. In just two days, an analytics company found that the app was already installed on 5 percent of Android devices in the U.S., more than double the penetration rate of exceedingly popular apps like Tinder. Further, after a week of availability, the immersive game already boasted more daily active users than Twitter and a higher level of engagement than Facebook.
So, even though we don't really need any more information to confirm the fact that Pokémon Go is wildly successful, a new data point from Apple is certainly worth sharing.
According to a statement Apple provided to Jim Dalrymple of The Loop, Pokémon Go in its first week of release set an all-time record for downloads, besting every single app that has ever graced the App Store over the past eight years. Undoubtedly, the game will soon go on to break even more records, as the hysteria and interest surrounding Pokémon Go doesn't appear to be subsiding in the slightest.
In fact, the White House earlier this week even jumped into the fray with an official statement on the game, warning users "to not suspend common sense even as they turn to Pokémon for a little summer fun."
And as for Apple, it stands to make a pretty penny from the game as well. Since its release, Pokémon Go has resided atop of the App Store's "Top Grossing" list thanks to a bevy of in-app purchases.
To this point, GSM Arena adds:
According to financial analyst Laura Martin from the investment banking firm Needham & Company, Pokémon Go could generate $3 billion revenue for Apple in the next one or two years. Apple's share of each in-app purchase is 30 percent.
Pokémon Go has already set a precedent, as 53 percent of the in-app purchases are made of people who have paid nothing for mobile games in the six months prior.
It's certainly fair to say that the mobile world has never quite seen a game take the world by storm in quite the way Pokémon Go has.