Microsoft today pulled off somewhat of an upset in the customer relationship management (CRM) market by beating out rival Salesforce.com for a multi-year contract of its Dynamics CRM platform at HP Inc.
According to a press release announcing the deal, HP Inc. will deploy Microsoft’s CRM platform across thousands of its sales staff members for six years. The release notes that HP Inc. will also use Microsoft’s Azure and Office 365 products as part of the deal.
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Fortune reports that the deal includes 6,500 sales people and 20,000 HP Inc. support personnel using the platform. HP Inc. formerly used Salesforce.com and Oracle, the report states.
In 2014 Microsoft and Salesforce.com announced a strategic partnership to make closer integrations between the Salesforce CRM and Microsoft’s Office 365 productivity apps. Today’s news from Microsoft beating out Salesforce for a big CRM deal shows just show one day vendors can be friends, and the next competitors.