Let’s call it a tiny little consolation prize for anyone who’s ever had to pay a carrier early-termination fee: U.S. Cellular had to pony up $13 million last quarter to buy its way out of a stadium naming rights agreement with the Chicago White Sox.
From a Chicago Tribune report:
Mortgage provider Guaranteed Rate recently bought the naming rights, and the ballpark's name officially changed earlier this week to Guaranteed Rate Field, from U.S. Cellular Field. The stadium originally was called Comiskey Park until U.S. Cellular bought the naming rights in 2003 in a deal that had been scheduled to run through 2028.
Despite the $13 million charge, U.S. Cellular still earned $17 million in the recent quarter.
It’s not a World Series trophy, but $13 million is still $13 million.