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#myNYPD: How not to build your brand on social media

Using social media to promote your brand is a tricky thing not only for businesses large and small but also for the government in its many guises. Sometimes these mistakes are the result of misguided or idiotic marketing and sometimes they’re innocent but when they backfire, well, it’s often on an epic scale. The latter was the case with the New York City Police Department …

Completely naively the NYPD tweeted the following:


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