CRM

CRM news, trend analysis and opinion

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6 CRM predictions for 2016

Experts in sales, marketing and customer relationship management share their thoughts regarding which CRM features and trends will be the most buzzed about in the year ahead.

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What is SaaS? Well, neither S stands for Sexy

NextView Ventures partner David Beisel summed up the newly renamed Boston Innovators Group’s gathering that he organized on Thursday night as “a very SaaSy night” and he was right. All 8 featured startups at the event could be...

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7-Eleven takes a big gulp of customer data

The ubiquitous convenience store chain updates its loyalty program from punch cards to a mobile app for super-frequent patrons
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Salesforce unveils a new CRM tool for 'relationship intelligence'

Salesforce taps technology gained as part of its $390 million RelateIQ acquisition last year to offer a brand-new tool focused on what it calls "relationship intelligence."

Salesforce taps Instagram's new API with tailored marketing tools

Marketing Cloud users now have easier access to Instagram's 300 million users

Microsoft snaps up FieldOne to enrich Dynamics CRM

The move is a 'no-brainer,' one analyst says

New Salesforce line helps enterprises deliver in-app customer support

An offering for SMBs is also on the way

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What does the future hold for Microsoft Dynamics?

Microsoft Dynamics software line isn’t dead. Instead it’s moving to be a service you can build into the tools you need to make your businesses processes work better.

Salesforce Marketing Cloud aims to blur the lines between marketing, sales and service

New updates enrich the software's tools for better cross-channel integration

From doughnuts to Dressgate: How real-time marketing helps brands stay relevant

Say goodbye to those leisurely campaigns of yore

Why marketers are betting big on predictive analytics

Lattice Engines is one of many software providers capitalizing on this trend

Salesforce doubles down on big data with new analytics tool

Through a variety of partnerships, Wave for Big Data aims to open new data sources to Salesforce's Analytics Cloud

Salesforce Community Cloud gets recommendation tool to boost engagement

The update also lets companies create their own communities complete with custom apps

With a fresh $40M, Percolate wants to be a Swiss Army knife for marketing software

The company says it offers an all-in-one alternative to myriad marketing tools

Salesforce teams with Sage, spawns new cloud platform for SMBs

Built on Salesforce 1, Sage Life aims to help small companies connect customer, accounting, payroll and finance data in one system

Cross Microsoft off the list of potential Salesforce suitors -- and maybe everyone

Microsoft considers Salesforce's almost $50 billion market valuation too high, report says

Adobe Marketing Cloud gets a CRM boost with Microsoft Dynamics integration

New connection promises a unified view of customer interactions

Great customer experience is an elusive goal

Many companies talk about it but few deliver, a Forrester study found

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