CRM

CRM news, trend analysis and opinion

Salesforce's Desk.com steps up its global focus

Targeting SMBs, the customer-support app now speaks more than 50 languages

Luminoso to enterprises: Here's what all that chatter really means

Based on machine learning, the company's new Compass system helps you understand what consumers are really saying


Oracle Service Cloud gets more social

Access to an online customer's browsing history gives a fuller view of their experience

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Big data and CRM help public broadcaster attract more donors

Data quality projects show Boston's WGBH how to segment customers for more lucrative target marketing.

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7 ways to help your sales team be more effective

From CRM to gamification, sales and marketing experts share strategies and tools that can help salespeople be more productive and close more deals.

Oracle's Larry Ellison isn't done building his legacy

A transformative acquisition and overtaking SAP in applications are just a couple of the goals he may have in mind.

Microsoft looks to poach Salesforce.com customers with aggressive pricing

Companies in the market for a CRM system may be tempted by a new Microsoft product package

European SugarCRM customers get more options via Deutsche Telekom

SugarCRM's initial push will focus on Germany, Austria and Switzerland

Oracle, Salesforce.com trade moves in marketing software battle

Oracle syncs up with Box, while Salesforce.com releases Journey Builder for Apps

Microsoft plots Dynamics CRM update with an eye on marketing, global expansion

CRM Online will be available in 130 markets by the end of the year, Microsoft says

Tibco going up against Oracle, IBM and Adobe with new customer engagement platform

Tibco Engage seeks to go beyond mere customer loyalty programs

Salesforce.com CRM upgrade puts heavy emphasis on mobile

Scores of new enhancements in the upcoming Winter '15 release flesh out the Salesforce1 mobile app

Philadelphia uses Salesforce.com for upgraded 311 system

Community portals, social media analysis and better insight into problem resolution are on tap for Philly residents

Infor goes up against Salesforce.com with SalesLogix acquisition

Infor will tie SalesLogix CRM with its ERP apps as well, says CEO Charles Phillips

Enterprise Search Brings Together Structured and Unstructured Customer Data

Financial services firm UBS lets customers and employees see much more data, much faster, to improve relationships.

Salesforce.com glitzes up its mobile app with 30 new features

Salesforce.com is moving quickly to enhance the new mobile application it unveiled at November's Dreamforce conference, with some 30 new features aimed at helping customers work through complex business processes in a single...

Oracle CEO Larry Ellison set to launch in-memory database option

Oracle could be gearing up to make an anticipated in-memory computing option for its flagship 12c database generally available after hyping it for the better part of a year, judging from an upcoming appearance by CEO Larry Ellison.

9 Ways to Improve Your Company's CRM System

Customer relationship experts share their top tips for managing customer interactions and getting the most out of your CRM software.

SAP cutting unspecified number of jobs in workforce restructuring

SAP is trimming an unspecified number of workers as part of an effort to restructure its overall skill set.

Salesforce.com takes a cue from Amazon's Mayday with 'SOS' for service

Salesforce.com was so impressed by the Mayday customer support feature that Amazon.com rolled out for its Kindle Fire HDX tablets that it's now working to create its own version.

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