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NetBooks moves enterprise suites downstream

Online service eliminates islands of data.
Small Business Tech By James E. Gaskin , Network World , 03/06/2008
James Gaskin
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When NetBooks launched last fall I passed on talking with the company's CEO. After all, over the past few years we've seen many new online services promise the world. Since many failed, I was often glad I waited a few months before writing about them. NetBooks CEO Ridgley Evers and I exchanged e-mails, and he said mine was a smart approach and that we'd talk after NetBooks had a track record.

Now NetBooks has both a track record and a new announcement: it is adding Point of Sale and Web store support to its suite of services, all using the Software-as-a-Service (SaaS) model. If you think NetBooks is just online accounting, let Evers try to convince you otherwise.

“Bookkeeping is just a rear view mirror,” he says. “NetBooks really takes the concept underneath SAP or NetSuite to be a complete management system. We do CRM, sales order workflow, production, inventory management, outbound marketing, and, yes, bookkeeping. We basically do an awful lot of what you need to do to run a business.”

Evers gave a quote that I may steal, because it's a great reason for small businesses to work with SaaS vendors: “SAP nailed it in 1990. If data is in two places, one of them is wrong.”

Big companies have been able to link users across the globe to single data sets since the early mainframe days. Small businesses, and even medium ones, couldn't afford the technology for secure remote access to a centralized data and application server installation. But today, using the Internet and SaaS, even the smallest businesses can have a single data location for a few dollars per month.

Actually, more than a few dollars. The entry level plan for NetBooks starts at $200 per month for five users, plus three others like your bookkeeping, accountant and marketing coach.

Marketing coach? Yes, because NetBooks does complete CRM from the first e-mail sent to a prospective customer (via Vertical Response) to the point they buy, you ship, you invoice, they pay, you deposit, and use that money for payroll (via PayCycle). All these work processes go through NetBooks. Evers claims, and I’m inclined to agree, that no one else offers such a complete set of company management tools for anywhere near this low a price.

The new Point of Sale and Web store works bi-directionally with your sales catalog and inventory. Said Evers, “No matter what you're selling or how, we'll handle the process.”

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