Recession fears put focus on business intelligence
By
James Kobielus
,
Network World
, 03/04/2008
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Modern economies are hypochondriacs of the highest order. They check their own pulses at obsessive intervals, searching for
symptoms of weakness, ever ready to fend off decline through stimulants that may or may not help the situation.
In the past few months, we've all been encouraged to scout the economic horizon for signs of the dreaded "R" word -- a malady
so dire, apparently, that its very name may not be uttered in polite company. Throughout the IT world, we've been scrambling
to put together contingency plans for dealing with a down economy, if and when it materializes. Everyone -- IT vendors and
users alike -- has been hedging their bets and watching their pocketbooks, just in case.
Recently, the IT industry has started to latch onto a curious notion: that business intelligence and performance management applications can help users weather whatever rainy day may or may not come. In other words, analytics applications are increasingly being
positioned as tools for determining what to cut, trim and scale back from operations while, hopefully, minimizing adverse
impacts on the business.
There is some validity to this viewpoint, though one can't help thinking it has come into vogue -- at least in part -- through
a self-serving push by vendors of analytic applications. What's undeniable is that many enterprises are better prepared than
ever to deal with economic uncertainty, having invested heavily in business intelligence and analytics over the past few years.
They are well-armed with reporting, scorecarding, dashboarding, forecasting, what-if modeling, interactive visualization,
and other analytical tools for sifting through operational data and identifying promising areas for business optimization
under tightening economic constraints.
Indeed, the business intelligence industry's recent emphasis on financial analytics suites has given chief financial officers
(CFO) an increasingly sophisticated tool for determining, with surgical precision, where to apply the budget scalpel. By the
same token, many human resources directors have powerful human capital analytics for identifying which positions can safely
be eliminated, and which hiring decisions may be postponed indefinitely, when the economy goes sour.
Likewise, supplier relationship management analytics tools let companies understand their options for dropping marginal vendors
in favor of those that can offer preferential pricing. Still other analytics tools promise similar optimization benefits across
the full range of business functions.
Comments (1)
What about the increasing complexity...By dwilson on March 6, 2008, 7:38 pmMany of your suggestions on how to safegaurd the analytic core in a down economy (Outsourcing, Virtualizing, new technologies) lead to additional complexity in the...
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