Measuring bandwidth bang for the buck
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Every now and then, I’m reminded that all the cool technology I write about boils down to a single number: a line item on
the CFO’s budget. In other words, whether the technology is MPLS or VPLS, HSPA or WiMAX, at the end of the day the CFO is going to ask: “How much am I spending on this? And what kind of bang for the buck am I
getting in return?”
This isn’t as easy to compute as it sounds, because bandwidth isn’t a pure commodity. Not only does it vary considerably by
geography, but how it’s packaged can affect how it’s priced and can be used. (Companies don’t use Internet-based VPNs precisely
the way they use their business WANs, for example.)
That said, even a handful of data points can be illuminating. For example, on average, the overall cost of T1 access to MPLS
services (from all major carriers) works out to $900 per site per month, or $600 per Mbps.
Is that good or bad? That depends — it's certainly a dramatic decrease from a decade ago, when T1 access to frame relay (MPLS
was still experimental) ran $2000 and more, for a whopping $1,333 per Mbps.
But if you compare with newer technologies, such as carrier Ethernet, the benefit’s not so clear. Providers such as Cogent
and Reliance Telecom are offering low-cost, high-quality Ethernet services, and mainstream providers such as Verizon and AT&T are following suit (Verizon announced GA of its carrier Ethernet offering last year, and AT&T recently did the same). The
key point here is cost: Cogent’s pricing at $1000 per 10 Mbps access — or $100/Mbps.
Carrier Ethernent and Layer-3 MPLS aren’t directly comparable services: Each has strengths and weaknesses with regards to
the other. But it’s still illuminating that the net effect of moving to Ethernet is a dramatic cost reduction.
Another interesting point is how that rate compares with consumer bandwidth prices. $100/Mbps is between two and three times
what consumers pay for DSL or cable modem access, which putatively offer 1M to 5Mbps for $100/month or less.
Again, the comparisons aren’t exact — for one thing, very few consumers actually receive the full bidirectional 1M to 5Mbps
capacity, whereas virtually all businesses do (or they quickly replace their providers!). And, as noted earlier, Internet
access isn’t the same thing as business WAN services.
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Comments (1)
Burstable billingBy Anonymous on March 25, 2008, 9:03 pmIn your $1000 for 10mbps example, we know how many bucks, but how much bang? Does the carrier allow you to run continuously at 10mbps for this price or is it more...
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