Avaya's small business phone ploy
Lower prices, more features now offered.
Small Business Tech
By
James E. Gaskin
,
Network World
, 04/10/2008
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I'm not thrilled that Avaya calls its phone line Unified Communications for Small Business, because "Unified Communications" normally means putting all your communication
eggs in one basket. You know, e-mails and voice mails and faxes and the like in your inbox. But, I like the fact Avaya surveyed
small businesses and then changed its product to reflect what those small businesses said.
Geoffrey Baird, Vice president and general manager of Avaya’s Appliances, Mobile and Small Systems Division, said the company
surveyed small business (less than 100 employees) and midsize (100-1000 employees). I think 1,000 employees is a sure sign
of a large business, but the small business definition works for me. Most of the survey respondents had between 20 and 80
employees.
Being a big company (actually, pretty huge), Avaya thinks in terms of lost productivity while small businesses tend to think
of “what I have to do to make up for sick coworkers.” Not surprisingly, sick days drop “productivity” or “raise workload”
for small businesses. The survey adds “employee stress” to “sick days” which is a new one on me. Stress allows you to not
work? I thought people got stress from too much work.
Missed work for whatever reason (including the 20% of small businesses hurt by bad weather six or more days per year), costs
big money. Avaya's answer? Make it easier to be part of the company phone system whether you're at work, at home or on your
cell phone.
To Avaya, Unified Communications means tying together the office, cell and computer-based soft phones. If you can talk through
it, Avaya can hook it up to your office system. While none of its new products are “never seen before” new, they are newly
bundled, newly organized and now cost less (Compare unified communications products).
One of the great advantages of VoIP phones is the ability to link phones, no matter where they are, to your office system.
Home office phones can be office extensions with a bit of configuration. Cell phones can ring at the same time as your office
phone, so you can answer the same call on either piece of hardware. And Avaya extends the same capabilities to softphones,
the ones running on your computer.
To help the office phone at home scenario, Avaya builds a VPN client into the IP Phone hardware itself. Take the phone home
(couldn't resist) and plug it into your broadband router, and the VPN client automatically establishes an encrypted link back
to the office system for secure calls. Many home routers can do this, but few users know how to set that up or don't want
to dedicate their home router for only office work. The Avaya phone hardware makes security easy, a giant plus for businesses
of all sizes.
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