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Fooling Google News is as easy as s-p-o-o-f

'Net Buzz By Paul McNamara , Network World , 08/14/2008
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I did it last week. Not that I was trying, mind you -- honestly, I wasn't. I did, however, predict it would happen, so I'm going to take this opportunity to gloat about that.

Granted, I have seen this kind of thing before on Google News and have written about it, as have others. This is the first example involving one of my own writings, though.

In a nutshell, Google News cannot tell the difference between real news stories and spoofs, especially when both the real news and the spoof are ostensibly about the same topic. Google News cannot tell the difference because it employs no human editors to pick stories for its front page and because the software it relies upon instead has no sense of humor. (I'm partial to professional editors, both for obvious pocketbook reasons and because they know how to laugh.)

Here's what happened: You probably read recently the ultimately futile attempt by Massachusetts transit authorities to stop three MIT students from talking about vulnerabilities in the Bay State's CharlieCard smartcard, which is used for electronic ticketing. When I read that coverage it immediately triggered an earworm featuring The Kingston Trio's classic hit "Charlie on the MTA." The CharlieCard is named in honor of that particular Charlie, who if you're familiar with the lyrics is also known as "the man who never returned."

The combining of the news story and the earworm resulted in a Buzzblog post: a spoof purporting to be an "exclusive" news story about how those MIT students while investigating the CharlieCard also stumbled upon proof that Charlie, rather than being condemned to an endless ride aboard Boston's notoriously unfriendly subway system, was in fact nothing but a henpecked fraud. (Read the spoof and watch The Kingston Trio.)

Before posting that bit of whimsy to the World Wide Web, I had a colleague give it a read. I know it might get me kicked out of the blogger's union, but I occasionally have other editors read my stuff before publishing, as much to gauge possible reader reaction as to check my spelling and grammar.

"A fine piece of whimsy," my generous colleague replied via e-mail. "Brace for the idiots who'll think it's serious."

Now I've encountered my share of idiots along the way, but I could not imagine anyone failing to recognize this particular post as a spoof, so I walked over to my friend's office to argue the point.

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