Two new support options for SMBs
Staples you know, but Sparxent is new.
Small Business Tech
By
James E. Gaskin
,
Network World
, 09/25/2008
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When the IT business gets slow at huge companies, vendors "discover" the small business market. Whether that's the reason
in full or part, now seems to be a golden time for small businesses that need IT support, because the line of vendors ready
to help keeps getting longer.
Let's talk about two of those new entrants into the market. First, focusing on the small end of the small business spectrum,
is Staples (the office supply giant) and its new Staples Network Services. Second is Sparxent, a company acquiring regional
IT providers to focus on servicing companies with from 200 to 2000 employees.
Staples has long sold technology (computers, laptops, printers etc.) and now wants to help you better manage those. As part
of its Staples Business Advantage program, it just announced Staples Network Services. The target is companies with 20-250 employees. The current customer profile in the soft launch prior to the official launch
on Sept. 24 has been companies with about 40 employees, but no full time IT person. There are about 8 million small businesses
in the U.S. with 25 or fewer employees, so this market can certainly absorb another big player.
Since the focus groups told Staples it didn't have enough credibility with the public to be taken seriously as a major technology
player, the official name for the new program is Staples Network Services by Thrive. Who? Thrive is, or was, an IT support
company in the Boston area with about 85 employees. Staples bought them in December 2006 to be the foundation of this new
service.
Speaking of service, Staples Network Services will offer antispam, antivirus, operating system patching, system and network
monitoring, and remote support as their base system. Notice the “remote” emphasis, as group president Jim Lippie told me they
can solve 95% of customer problems remotely. For those issues that need feet on the street, Lippie works with one of the large
national IT “tech for hire” groups to solve those issues. They're limiting their onsite services now to Boston and Atlanta,
so they can get their processes ramped up before they expand nationally. (Compare Patch and Vulnerability Management products; antispam products; antivirus products)
Backup, always an issue for small businesses, will be available with Thrive Backup powered by EMC (really Mozy Enterprise).
Automatic backups from each workstation, laptop, and server will transfer securely over the Internet to online storage facilities.
Mozy Enterprise has a good reputation for small business backup, although most people think of Mozy as a consumer product.
Nope, they do your business computers and servers as well. (Compare Data Backup and Replication products)
Pricing will follow the per user per month model. General Thrive Protect services, antispam and the rest, will be $20 per
month per user. Thrive Backup will be an extra $10 per user per month for unlimited backup space. Server backup pricing hasn't
been decided, according to Lippie, but expect something in the range of $2 to $5 per month per gigabyte stored.
Staples now enters a competition with some big name competitors. HP's TotalCare is the first name that springs to mind, and Dell also launched Managed Services for Small Business. Beyond those two giants, every local reseller also offers all or most of these services. If this trend continues, small
businesses won't be able to complain no one loves them.
Does Staples have a chance? You bet, because they have thousands of people walking into their retail stores every hour, giving
them a huge customer base to contact. Although their Staple Business Advantage program for office products tends to be a little
low profile, they're out there, they're providing more than just office supply catalogs to small businesses, and Business
Advantage salespeople get a spiff (euphemism for financial incentive) to help sign up Network Services customers. Since they
support PCs, Macs, and Linux systems, their customer base can stretch wider than HP's or Dell's. It should be an interesting
competition to watch for the next two years.
Sparxent, a company you never heard of, wants to take over support for the small businesses outgrowing Staples Network Services
and becoming midsized companies. Well, I count 500 or more employees as a large business, but some argue midsized starts at
1,000. Either way, they want to be the next step.
Dave Taylor, co-founder of Sparxent and one of the guys behind LANdesk, told me the middle market doesn't get the support
and services they deserve. How is that possible? They're too big for the typical reseller, but too small for the huge enterprise
consulting groups. So Sparxent started a year and a half ago, got venture capital funding early this year, and this summer
bought NetworkD Corporation in California. Second, they are buying Arbyte of Moscow.
From nothing to a $100 million company by the end of this year is a fast start, but Taylor says they will do it. Acquiring
larger regional resellers with specific talents will allow Sparxent to tailor its overall services to what the market needs.
At least that's the plan.
Comments (1)
American Folder CompanyBy flibertino on September 25, 2008, 7:47 amGreat Article--As we at American Folder Company understand the challenges that many office environments face each day. We have been the industry filing experts since...
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