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Will Apple be forced to make more money?

Antitrust rules go against Apple and AT&T
'Net Insider By Scott Bradner , Network World , 10/07/2008
Scott Bradner
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I still have not bought an iPhone. I expect I will do so soon though now that there is at least one good SSH client available through the Apple App Store. But I will say that I've been put off by reports about the poor quality of AT&T's wireless network and, to some degree, by the apparent capriciousness of Apple's decision-making process regarding what applications can be made available through the App Store.

For me, these issues have delayed my purchase. But I expect that they have been a deal killer for quite a few people.

At first the lock-in deal with AT&T made sense to me. Apple's agreement with AT&T includes Apple receiving a share of the revenue the carrier gets from iPhone subscribers -- a nice deal indeed. But Apple does not have any such deal about iPods and seems to be doing just fine selling a much cheaper device. Now I'm not so sure that the iPhone lock-in is a good thing for Apple - it clearly is not a good thing for anyone else: Customers cannot chose the carrier that provides the best service, and AT&T's competitors cannot sell the iPhone.

It is true that because the iPhone is a GSM device it is not compatible with Verizon's or Sprint's networks, but just having a T-Mobile option could help some customers. What's more, having an option of swapping SIM cards with a local provider when traveling out of the country would be a very big win considering AT&T's unconscionable international roaming charges.

Apple could sell a lot more iPhones if they were not tied to specific carriers.

The value of the iPhone would also be higher if Apple did not block some of the applications it has from the App Store. Some filtering is needed to be sure that applications will not kill the iPhone or the phone network. But blocking applications that compete with Apple's own does no one good in the long run -- customers do not get alternatives and Apple has less of an incentive to produce better applications.

Speaking of unconscionable, that is just what a court has ruled that some of the terms of the AT&T iPhone user agreement may be. The same court has ruled that Apple and AT&T may have violated the Sherman Antitrust Act when they had a secret agreement that locked customers in for five years, three years past the two-year agreements that customers thought they were signing. The court ruled as well that Apple may have violated the same law by limiting the market for iPhone applications to those available through the App Store. In addition, the court ruled that Apple's decision to permanently disable unlocked iPhones with its Version 1.1.1 update may have also violated the law.

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IphoneBy GCampl on October 7, 2008, 11:31 amWhile you are postponing the purchase of an IPhone for reasons I consider minutia. I have been enjoying my I phone from day one. Those other issues will be resolved...

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ATTBy Anonymous on October 7, 2008, 11:42 amWorks fine for me (prior Verizon customer)

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Apple WIll be on ALL networks in the future...By Anonymous on October 7, 2008, 12:07 pmApple WIll be on ALL networks in the future. This is how companies grow their business. You don't release a 1st generation product that has every feature and make...

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5 year lock inBy Anonymous on October 7, 2008, 12:22 pmAs far as i was aware when you purchase an iPhone you sign up to a 24 month contract with AT&T (18 months in the uk on O2), after that period you are free from...

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Amazing AppleBy Anonymous on October 7, 2008, 12:33 pmIt's amazing that the iPhone is considered so far removed from other phones that people demand a "right" to use it on other networks! If the consumer doesn't like...

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A couple of differences of opinionsBy Anonymous on October 7, 2008, 12:34 pmFirst, there is only a "5 year agreement" between AT&T selling the iPhone exclusively. And given the fact that Apple is selling to several providers internationally....

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