Delivering Business Value through Innovation, Collaboration, and Exploration
This month we've identified ways Web 2.0 is delivering business value, beginning with a May 2007 quote from Cisco CEO John Chambers on the importance of Web 2.0 to business, saying “this second phase of the Internet will drive the industry for the next decade from an innovation, productivity, personalization and process change perspective.” We also highlighted r Read more
Delivering Business Value via Sales 2.0
As enterprises adapt their selling processes to embrace Web 2.0 communication and collaboration technology, traditional sales is changing to a new approach delivering business value called Sales 2.0. Designed to align sales activities with steps in the buying process, Sales 2.0 leverages technology to enable sales teams work more efficiently and effectively together, with customers, and with partners. Read more
Delivering Business Value with Mashups
A mashup is a lightweight web application created by transforming, merging, and mixing capabilities or information from existing data sources to deliver useful new functionality or dashboard-like aggregations. The broader insights or "big pictures," created by combining the unstructured data found on the Web, with structured data, obtained by secure, custom connectors from legacy applications and databases, are often compelling. Read more
Delivering Business Value via the Blogosphere
With CNN and others turning to the blogosphere as a bellwether of public opinion, organizations have begun to realize the business value of mining this interconnected collection of blogs. Read more
Delivering Business Value through User-generated Content
Since its inception, the Web has seen phenomenal growth. One year ago Google reported processing 1 trillion unique URLs. While most Web 1.0 content came from traditional media and content publishers, the majority of Web 2.0 content is generated by users themselves. In 2008, content creators in the US alone were estimated at 82.5 million. Web-enabled mobile devices allow users to upload and tag photos and videos of events where and while they happen. Read more
Delivering Business Value via the Mobile Web
Access the Web over a wireless network via a mobile device, such as a browser-enabled smartphone, and you're on the Mobile Web. A recent comScore Press Release announced that Mobile Web usage is becoming a daily activity for many U.S. mobile phone users. In fact, access to news and information on the Internet via mobile devices more than doubled in the year between January 2008 and 2009. Read more
Enterprise Web 2.0 Fundamentals - Delivering Business Value
On May 8, 2007, as Cisco announced its third quarter fiscal year 2007 financial results, Chairman and CEO John Chambers commented on the importance of Web 2.0 to business, saying “this second phase of the Internet will drive the industry for the next decade from an innovation, productivity, personalization and process change perspective.” Cisco’s strategic consulting arm, Internet Business Solutions Group (IBSG), released
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- About Enterprise Web 2.0 Author Expert: Susan Bouchard
Susan A. Bouchard is a senior business development manager with US-Canada Sales Planning and Operations at Cisco Systems. She focuses on Web 2.0 technology as part of the US-Canada Collaboration initiative, though the opinions expressed here are her own. Susan is a member of Network World's Cisco Subnet blog community.
Susan joined Cisco in 2000 and, as a member of technical staff, helped to establish the Sales IT Partner Architecture Team and led Cisco's Enterprise Architecture Standards and Governance program for five years.
Prior to joining Cisco, Susan was a computer scientist with the Department of the Navy, managing the Navy's e-commerce website for IT products and services. Susan led other software development and support programs for the Navy and Marine Corps in such areas as database administration, artificial intelligence and robotics. Susan’s presentations include:
• Cisco Systems Case Study: Collaboration, Innovation and Mobility-The Productivity Triple Play on behalf of Dow Jones at the Gartner Customer Relationship Management Summit, September 2008
• Cisco Systems Case Study: EA Foundation Delivers Mobile Service Value at Shared Insights’ Enterprise Architectures Conference, March 2007
• Cisco Systems Case Study: Architecture Review Process-Improving the IT Portfolio at DCI’s Enterprise Architectures Conference, October 2005.Susan's latest book, Enterprise Web 2.0 Fundamentals, is the July, 2009, book giveaway selection for Cisco Subnet.
To enter for your chance to win the monthly book giveaway, see the Cisco Subnet home page for contest details.
Read an excerpt, Chapter 9: Web 2.0 and Mobility hosted exclusively by Cisco Subnet.
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