Maybe other professional sports teams have already done this, but thought the Boston Red Sox invitation to attend Tuesday's game this week for Social Media Appreciation night sounded pretty clever. Here's the pitch, as the team looks to attract fans and keep its "sellout streak" alive despite having a less than stellar start to the season:

Follow us? Like Us? Have us in your Circle? If so, join the Red Sox for Social Media Appreciation Night at Fenway Park on Tuesday, May 29! The Red Sox welcome our social media fans to join us for Red Sox vs. Tigers baseball and exclusive giveaways.
All in attendance will receive an exclusive Red Sox Social Media Night T-Shirt and will be eligible for giveaways at the top of every inning throughout the game. You must bring your ticket to the social media booth in the Gate A Concourse to get your T-shirt. Pick-up available from 5:40 p.m. until the end of the 7th inning.
Pre-game ceremony
Do you want to participate in the Social Media Night pre-game ceremonies on the field? Follow @RedSox and you could win tickets to Social Media Night and get recognized on the field before the game! Beginning May 22, we'll begin a series of Twitter giveaways and one lucky fan will win the ultimate Social Media Night experience every day from May 22-May 24.
Giveaways at the top of every inning
Follow @RedSox on Twitter and look for the prompts for your chance to win at the top of every inning!
| Top 1: | Seat Upgrade |
| Top 2: | Seat Upgrade |
| Top 3: | Signed baseball by a current Red Sox player |
| Top 4: | Aramark Bucks giveaway ($10 for 3 people) |
| Top 5: | Signed bat by a current Red Sox player |
| Top 6: | Signed Fenway Park 100 Years coffee table book |
| Top 7: | #Tweetyourseat gift bag |
| Top 8: | Signed jersey by a current Red Sox player |
| Top 9: | A meet & greet opportunity with a current Red Sox player for a future date |
Act fast as quantities are limited. Make sure you are at Red Sox Social Media Night, so get your tickets today!
Bob Brown tracks network research in his Alpha Doggs blog and Facebook page, as well on Twitter and Google +.