With the details surrounding iOS 7 out of the bag, the rumor mill is now turning its attention to, what else, iPhone speculation. According to Reuters, Apple is currently exploring the release of cheaper iPhone models in an array of different colors.
Even more noteworthy is that Apple is reportedly considering launching two larger-screen iPhone models in 2014, one a 4.7-inch device and another at 5.7 inches.
Of course, for the time being, Apple will likely focus on the 4-inch iPhone 5S and the aforementioned lower-cost iPhone models.
And speaking of the iPhone 5S, recall that it's widely expected to launch this Fall with an improved camera and a fingerprint authorization sensor that may very well bring mobile transactions via smartphones into the mainstream.
For this year, Apple is expected to launch two new models, widely referred to as the iPhone 5S, with new fingerprint technology, and a cheaper version in plastic casing, supply chain sources have said. Apple plans to dress up the cheaper phone in a range of 5-6 colours to differentiate it from the more expensive model that has traditionally come only in black and white.
The U.S. firm has discussed a price of $99 for the cheaper phone, the timing of which could slip to next year, one of the people said. It's not yet clear what the final price would be.
While Apple has historically positioned itself as a company that offers premium products at premium prices, there's no denying that Samsung's wide selection of smartphones has eaten rather considerably into Apple's marketshare. And while Apple currently controls the lions share of profits in the industry, the introduction of a low-cost iPhone would certainly signal that Apple recognizes the importance of catering to folks who aren't inclined to purchase expensive smartphones. Besides, given the stickiness of the iOS ecosystem, it would only make sense for Apple to get as many people under the iOS umbrella as it can, and as fast as it can.
Lastly, Reuters notes that mass production of Apple's 2013 iPhone lineup is expected to commence in August.