As a mainstream industry, video communications has been around for well over two decades now, and it seems that every year we hear that “this is the year that video becomes pervasive.” And then it doesn’t happen.
However, I’m here to say it again, this time with confidence - 2014 is a year of significant change and one where we finally see video become a mainstream collaboration tool.
Towards the end of last year, I ran a video deployment strategies survey and asked respondents what the usage of video would be over the next 12 months, and 90% reported there would be an increase. Of that, 27% reported an increase of over 25%, putting us well on the way to pervasive video. I also believe there are a number of technology trends that finally make it possible to make video communications a ubiquitous business resource. These shifts are:
While all of these trends have made it possible to make video communications pervasive, trying to wade through all of the options can be a challenge. Video used to be fairly simple to deploy. Dedicated endpoints were connected to dedicated back-end infrastructure and connected over a dedicated network. The simplicity, though, came with a price, and that was inflexibility, inefficiency and a high cost.
Today, IT leaders are faced with many more options. Hardware platforms, software platforms, virtual appliances, cloud resources, mobile video, PC based video, Wi-Fi, cellular, broadband, and the list goes on and on.
The key for organizations is to understand how to deploy each technology to maximize the value of the different form factors and different platforms. Additionally, pervasive video is dependent on more than just technology. Business leaders need to understand how to integrate video into business processes.
I plan to cover these topics and more during an upcoming TweetChat on January 16th called “Is it time for your organization to make video pervasive?” If you want to learn more about this topic, please join me as I discuss the technology changes we have seen in the video industry over past two years, as well as provide some examples of process improvement to finally make video pervasive.
Zeus Kerravala is the founder and principal analyst with ZK Research. Kerravala provides a mix of tactical advice to help his clients in the current business climate and long term strategic advice. Kerravala provides research and advice to the following constituents: End user IT and network managers, vendors of IT hardware, software and services and the financial community looking to invest in the companies that he covers.
Kerravala does research through a mix of end user and channel interviews, surveys of IT buyers, investor interviews as well as briefings from the IT vendor community. This gives Kerravala a 360 degree view of the technologies he covers from buyers of technology, investors, resellers and manufacturers.
Kerravala uses the traditional on line and email distribution channel for the research but heavily augments opinion and insight through social media including LinkedIn, Facebook, Twitter and Blogs. Kerravala is also heavily quoted in business press and the technology press and is a regular speaker at events such as Interop and Enterprise Connect.
Prior to ZK Research, Zeus Kerravala spent 10 years as an analyst at Yankee Group. He joined Yankee Group in March of 2001 as a Director and left Yankee Group as a Senior Vice President and Distinguished Research Fellow, the firms most senior research analyst. Before Yankee Group, Kerravala had a number of technical roles including a senior technical position at Greenwich Technology Partners (GTP) where he worked with Johna Til Johnson, the founder of Nemertes Research. Prior to GTP, Kerravala had numerous internal IT positions including VP of IT and Deputy CIO of Ferris, Baker Watts and Senior Project Manager at Alex. Brown and Sons, Incorporated.
Kerravala holds a Bachelor of Science in Physics and Mathematics from the University of Victoria in British Columbia, Canada.