Wow and yikes, there's nothing quite like a big raunchy oops when launching the New Windows Azure Services. While there are services like "Watch 'Learn Windows Azure' Live from TechEd North America," if you "watched" the Azure presentation at the Norwegian Developers Conference, then you "learned" a lot.
"Microsoft moves to level the cloud platform playing field," claimed a Forrester blog post by James Staten when talking about Windows Azure. "In typical Microsoft fashion, they don't catch a new trend right with the first iteration but they keep at it and eventually strike the right tone and in more cases than not, get good enough. And often good enough wins."
RELATED: Microsoft opens Azure to IaaS, Linux
Well this is more strike than good.
The PR nightmare for Microsoft happened in Norway as Azure Girls danced on stage during a techno rap with the lyrics displayed on several monitors. GeekWire pointed out, the song "included several drug references and this line: 'The words MICRO and SOFT don't apply to my penis.' In a strange effort to be inclusive, a monitor displaying the lyrics added, 'or vagina'."
Meanwhile in yet another FAIL, genius is misspelled "genious" on the teleprompter added Wired Enterprise in an article titled "Microsoft Sorry For Gaffe That Gives New Meaning to Norwegian Wood."
Mixed in with #ndcoslo hashtag tweets are comments like:
Damage control done by the official Windows Azure YouTube channel included posting this comment on two of the raunchy videos:
This week's Norwegian Developer's Conference included a skit that involved inappropriate and offensive elements and vulgar language. We apologize to our customers and our partners and are actively looking into the matter.
While Microsoft itself may or may not have had a hand in developing this video, it's not the first time there was a major 'Yikes' at a Microsoft conference. A few years ago Down Under, Microsoft flaunted scantily dressed meter maids at a tech convention that was supposed to celebrate women in IT.
It would be interesting to learn what the scantily-dressed Microsoft conference 'babes' thought about the latest Norwegian-spiced Azure tech-rap. While not Microsoft, IDG's Michael Kan tells the story of life as a booth babe: high heels, long hours and leering visitors.
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Ms. Smith (not her real name) is a freelance writer and programmer with a special and somewhat personal interest in IT privacy and security issues. Smith has a diverse background in information technology, programming, web development, IT consulting, and information security. She focuses on the unique challenges of maintaining privacy and security, both for individuals and enterprises. She has worked as a journalist and has also penned many technical papers and guides covering various technologies. Smith is herself a self-described privacy and security freak.
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