Cup holders can come in handy. Same for iPhone cases, if you own an iPhone. So, it only makes sense that someone would design a combination cup holder and iPhone case for use while texting.
Of course, it makes absolutely no sense at all that anyone would actually build or buy such a contraption, so what we have here is almost certainly a publicity stunt of some kind. You can see why at a glance.
But there is an amusing video ... and the jingle at the end is genuinely funny.
I've sent the marketing firm an email with these three questions:
Can't be too careful with the fact-checking these days.
(Update: Late afternoon and no reply yet. You don't think it could have anything to do with the tone of my questions, do you.)
(Update, Jan. 27: Natwerk admits it's "a joke." Translation: It's a publicity stunt.)