The recognition phrase strengthens the association of the event cognitively and provides very little security benefit. When a user is being phished the memory, display language, and individual choices will not match the users own experience, causing a phenomenon know as cognitive dissonance where the user will be unable to perform the task of entering in their memory. Also because of the biometric nature of the analysis done by UNOMI replay attacks are exceptionally difficult.

On top of this interactive anti-phishing layer, Cogneto also uses numerous non-visible technologies to protect user accounts from phishing and man-in-the-middle attacks.