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Have those analysts ever met exectutives??
I know my enterprise is not necessarily a typical one. But in my experience, the executives are the first people to buy devices to play with, whether I can make a business case for them or not.
Typically, they fall in love with a piece of technology just as I do, but where I would first try to make a business case for its use, second try to ensure that it will fit with my IT requirements, and third try to find funds, the executives will bypass 1, 2, 3, and any other number that gets in their way, and go right to the finish line. The device will be purchased and the configuration messed up before I even know it is around.
We may have concerns about security and integration, but they have a budget and the authority to use it. They win. If the analysts don't know that, their predictions can hardly be trusted.