It's hard to estimate the effectiveness of marketing hype vs. the reality of the lack of features and the humongous price tag. I'd personally rather cram a big MicroSD card in my T-Mobile Dash, use the mobile version of Windows Media to listem to music and enjoy the Dash's better feature set rather than lay out huge money for the poorer usability features in the iPhone. And T-Mobile's customer service is far superior to AT&T's.