Has the most compelling argument to date - and one that doesn't apply in the US, as AT&T is the least favored carrier in the nation (kudos Jobs, on that lame-o choice - I hope you make enough $$$ off of it).
It's the same thing that's wrong with DRM. Make a lock and people will want to break it. Make your goods available at a price where it's more trouble than it's worth and everyone will comply - because they're basically lazy.
Instead, do like the O2 people are doing, and make the deal so attractive that it's LESS attractive to break the lock.
Now, I don't know if O2's offer is really that good, but it was sounding a LOT better than AT&T's in the states.
Oh, and Mr. Jobs (elsewhere) stated that people hated their cell phones because of the interface and had all sorts of reasons why the iPhone was the answer to all their troubles. I don't know about the rest of you, but I hate my cell phone because of the CARRIER. My phone (for the most part) is just fine. It's the ENORMO monthly bill, the nebulous and capricious charges that appear on my bill, the fact (on my carrier, at least) that I have to submit to two more years of billing torture every time I want or need a new phone, and the fact I can't get coverage in my house in the second largest city in Arizona (and no, I don't live downtown). I'd change carriers, but they're all the same - my son has an account on another carrier, and it's even worse.
If Mr. Jobs & Co. wants to truly do us a favor, he can use the iPod proceeds to buy a wireless carrier and actually give us all a plan that's as nice as the UI on the phone.
BTW: The heck with an iPhone - I love my $359 Nokia N800...
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