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Buzzword, they wish
The term "buzzword" implies a lot more buzz than I've ever detected about ITIL. ITIL's British provenance is the first thing that is going to make U.S. managers unreceptive. The second is the faint odor of ISO 9000 that hangs about it. Too bad, because ITIL could be a really good thing for a lot of organizations, but simply trying to introduce good orderly direction of any kind can be a real challenge. Individual IT departments become principalities vying for power and resources, and unwilling to submit to any kind of systematization that they think might threaten that.