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Young IT workers have student loans
Most kids 18 – 30 grew up in a time of Government guaranteed Student Loan Programs.
A kid with a shiny new tech degree has a $ 90,000 dollar loan or more to pay off.
The school loan programs promise you jobs that pay.
Kids with student loans are not able to afford to be servants or drones.
You want to keep a young IT player, you figure a way to help pay down that elephant in the bill box. The oversized outstanding student loan.