A just-released Sapient study shows marketers plan to increase spending on social media marketing this year, where they anticipate higher ROI than both digital advertising and email marketing. Numbers showing a 30% spend on search while a close 21% on social networking!

I find myself spending much more of my time and energy on social networks rather then my Google Adwords programs. Social network traffic is on the rise and therefore increasing my traffic without costing me anything but time. I’ve also found that social network visitors are much more specific in what they are looking for and therefore a better audience for my sites.

As search marketers begin increasing social media optimization will this mean a fall in Google Adwords spend and marketer’s optimization of the Google Adwords platform?

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