Microsoft's not going to give up quietly when it comes to the market success of the Apple iPhone. Tuesday, Microsoft announced their intentions to acquire cell phone software technology company Danger Inc.

I've watched Danger-based devices evolve since their first introduction as some of my officemates use them since first introduced. T-Mobile is the most popular North American distributor of Danger based phones, with their T-Mobile Sidekick. Danger devices are really targeted at the text messaging generation but are easily used by anyone wanting more than your standard cell phone's limited user interface for email, texting, Internet access and more.

If you aren't familiar with Danger based devices, here's a video of the Danger 3.0 device introduced in 2006.

What this acquisition says to me is that we'll see a more consumer Windows Mobile phone OS based on Danger technology, and then possibly see some Danger features in the full Windows Mobile OS. The soonest it would show up in Windows Mobile would likely be in WM 7. I've blogged about my views on what Windows Mobile 7 will do to the iPhone, much to the chagrin of many Apple iPhone fanatics.

Sorry Apple fan boys, the iPhone wasn't the first flashy phone to catch the attention of the consumer market. If you think iPhone users go gah-gah over their cell phones, watch this video of a gal receiving a T-Mobile Sidekick Danger device.

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