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Wednesday, January 7, 2009
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Exactly!

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Smart businesses learned during the '90s and into the 21st Century that the primary key to success is focusing on your core competencies. Those of us in technology are constantly tempted to believe that we can build anything we need into our software, and that we can do various functions better than the other guy. As a result, technologists tend to dissipate their energies away from that which will allow them to create the greatest value and get caught up in doing "better" what someone has already done.

It makes no real sense.

Those who can break away from this habit will be the next successful companies. Those who don't will be also-rans... or will disappear.

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