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For us, it is PRICE.
GroupWise is more than twice the price of Exchange per user for licensing.
That's INCLUDING the additional cost of Outlook 2007 licenses.
I still love GroupWise architecture and features. We still use it internally at my company (we are a VAR/integrator)
But we can't sell it. We just CAN'T!
When your product is becoming an also-ran, you should lower your price below the cost of your more dominant competitor. Novell are marketing retards and this is probably our last year as a Novell Gold Authorized reseller.