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The guy in the suit is
The guy in the suit is actually the brother here's the rundown.
Dog = Father
Younger Woman = Sister
Older Woman = Mother
Guy In Suit = Brother
This is an ad in a series of ads for promoting SoftBank's 24/7 free calls to anyone in the family. For the record if this journalist is going to analyze Japanese ads he should at least have some knowledge in Japanese. For example this ad isn't about using an inferior cellphone. The man is being scolded for being late and not calling even though calls to the family are free with SoftBank's services. All of these ads are labeled by visual context and not on what is being said.