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Thursday, January 8, 2009
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I'm a customer

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The thing that really sticks is the interchangeable use of "customer" and "consumer", not just by yourself - but by most everyone.

The whole idea of service took a downturn when we became "consumers", and stopped being "customers".

The terms aren't interchangeable... really... we should pick just one, and my vote is "customer".

Those companies who choose customer may just survive, those who don't may just get consumed.

Me, I'm a Customer - says so on my button.

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