... you get a pitch from a PR agency proudly proclaiming the following:

"Did you know that becoming a recreational DJ is America’s latest and greatest hobby? Consumers young & old are embracing the newest trend by attending scratch academies, purchasing mixers, turntables and headphones."

OK, I know this is just a PR pitch for DJ-related electronic equipment like USB turntables and mixers, but I gotta be honest -- I've never had the desire to become a DJ, either professionally or recreationally. And the "scratch academy" to me sounds like a college for my cat, Scratch (who would approve, of course, of such an institution).