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PR effort is about posturing
If you aren't just being a fanboi on this one, go to ROUGHLYDRAFTED.COM and read much more detail about this and how it's more about posturing than actual ecology. It's a PR stunt, and what is to be gained is slamming the most visible company in technology. The company that actually invents things, leads in most areas, and has the Microsoft fanbois laying awake at night worrying about how much marketshare they can lose before everyone realizes what a pile they have been shoving at everyone for years now.