Apple used the "Apples for Students" promotion to indoctrinate and socialize students to their technology. IBM's efforts are just more of the same. I'm not impressed. IBM is a huge IT outsourcing company and ruthlessly cuts back personnel to reduce costs, expecting people to be on-call for days. They also are a big proponent of outsourcing to India. It's not that the US doesn't lack in IT talent, it's just that IBM doesn't want to pay prevailing salary rates.