If you already have the $99 unlimited plan, then why would you want to pay more for unlimited minutes at home? It doesn't sound like a carrier requirement, but a user misreading the press release. This leaves you with $100 for the device, and $5/month for the coverage. I don't know about you, but to me, this is a SMALL price to pay for good coverage in my house... esp. if it allows me to drop my landline and get away from Ma Bell.

P.S - To the e911 Question - The Device has a GPS.